Good Sense
Communications
A specialist PR and media consultancy transforming complex technical insight into influential global narratives.
Our
Expertise
Good Sense Communications is a specialist PR and media consultancy that transforms complex technical insights into high-impact global narratives.
Led by a former national news editor with 15+ years of experience, the consultancy specialises in earned media for Life Sciences and SaaS through strategic, data-led storytelling. This approach establishes the authority and credibility required to lead industry conversations, shift policy, and validate growth trajectories for investors.
About
Sarah Harper
Good Sense Communications was founded by Sarah Harper, a media strategist with over 15 years of experience at the heart of national newsrooms. Having served as an Editor for ITN, ITV News, and Sky News, Sarah brings an insider’s understanding of how global stories are built and what makes a technical narrative "newsworthy".
Sarah moved from the newsroom to lead the communications function for a high-growth health data scale-up, where she applied her editorial expertise to establish the company as a global reference point for governments and top-tier media. This role centered on leveraging proprietary analytics to generate over 20,000 media citations annually and securing front-page exclusives that shifted international health policy.
By combining deep editorial judgment with a proven track record in technical sectors, Sarah helps leaders navigate complex media landscapes and secure the external validation necessary to lead their category.
Our Services
PR & Narrative Strategy
Developing PR strategies aligned with organisational goals, supported by actionable plans and measurable metrics to track real-world impact.
Press Releases
Expertly crafted press releases that leverage strategic news hooks and proprietary journalist networks to secure top-tier coverage while boosting SEO and AI-search visibility.
Specialist Media
Relations
Cultivating high-value journalist partnerships through deep sector expertise and the editorial judgment to align your narratives with the exact angles and timing the modern newsroom demands.
Strategic Insights & Data Storytelling
From news-chasing to news-making. Shaping research and unique data into original, topical narratives that provide fresh perspectives and industry insights.
Executive Communications
Positioning leaders as industry pioneers through high-impact content, including authored Op-Eds, keynote speeches, and coaching for high-stakes media engagements.
Crisis Communications & Advisory
Providing rapid narrative control and strategic counsel to protect brand reputation and maintain stakeholder trust during high-stakes or unexpected events.
Work
Examples
02
Predictive Analysis:
Global Reference Point on China’s COVID Outbreak
03
Health Policy:
Driving Policy Change on COVID-19 Antivirals
04
Market Forecast:
Defining the Multi-Billion Dollar COVID Market
05
Award-Winning Campaigns
Driving Investment and Brand Equity
